![]() A selection jury represents care and credibility. Every autumn a new book is published under the title "Best in Travel" and the ranking published at the same time is an important marketing instrument.Ī publishing house of this stature also has a reputation to defend. The annual "Best in Travel" list compiled by the influential travel book company "Lonely Planet" is no more and no less than the subjective selection of the publisher that is intended to boost sales of its own book production. With the lists of the top travel destinations, for example, it naturally plays a role whether they are based on numbers or surveys or whether the whole thing reflects a subjective, for example editorial selection. ![]() In Germany, for example, the phrase "north of the Alps" is quite common if a superlative is claimed in front of it and a restriction can be hidden in the postscript.Īs is so often the case, it depends on the additions and the small print. This leads to remarkable stylistic flourishes in the media when it comes to travel and sightseeing. Because with these designations the question of relevance already seems to be answered. Promising the most beautiful, the biggest or the best almost inevitably guarantees attention.
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